Mmh, I think there's a smaller type, but in a different shape too. Like the letter is inside a circle. And basically each component (the letters, the bare strap, the accessories etc) has individual price, so the more letter you put, the more expensive it would be. Roughly, each letter cost $1, can be less than that though not much. And the accesories (like the bird+heart on mine and the hearts on Ann's strap) also cost varying around that price So yeah... You can have longer names, but with more money ^^;